we create stories & experiences that all 'mjoy.
Founded by Melis Selçukoglu & Jançat Tezcan in 2025, MJOY Collective is an collab-based full-service Brand Building & Consulting Agency, rooting on Melis & Jançat’s over a decade of proven track record curating brands, experiences, people, media, lifestyles, arts, culture & design.
We ‘mjoy all a brand needs, from events to fashion design, social media management to VIC relations, catering to merhcandising, celebrity endorsements to retail positioning: little details or 360° projects, we’re here for all a brand needs with our broad network & partners.
OUR Servıces
STRATEGY
REPORTING & INSIGHTS
Consumer Insights & Reports
CONSULTING
Brand Vision & Positioning
Brand Architecture
Product & Brand Launch
Retail Strategy
Localization & Market Integration
Partnerships
PLANNING
Campaign Strategy
Consumer Journey
Media & Channel Strategy
Paid & Earned Media Strategy
EXPERIENCES
STRATEGY
Concept Research & Development Creative & Visual Direction Cultural Programming
Consumer Activations
Public & Retail Experience Activations
Event productıon
Creative & Visual Design
Flow of Experience & Execution Production & Logistics Entertainment & Staffing
F&B Catering
Partnerships & Sponsorships
CREATIVE
STRATEGY
Creative Direction
Visual Identity & Tone of Voice Content Research & Development Collaborations & Partnerships Fashion & Collection Design Fabric R&D
PRODUCTION
Creative & Art Direction
Shoot & Set Production
Post-Prod
Graphic Design & Copywriting Events & Media Coverage Manufacturing & Merchandising
PR & COMMUNICATIONS
STRATEGY
Brand Storytelling
Risk & Reputation Management MediaStrategy/Partnerships/Buying
RELATIONS
Features & Exposure
Product & Brand Placements
VIC & VIP Relations
CRM
EVENTS
Hosting/Guestlist Creation & Mgmt Event Amplification & Support Arrivals & Appearances
PEOPLE & TALENT
STRATEGY
Community Relations & Curation Talent Endorsements
Influencer & Digital Marketing Celebrity & Brand Positioning
ENGAGEMENT
Casting/Talent & Head Hunting Events & Entertainment Appearances
Talent Bookings (DJ’s & Artists) Red Carpets
Dressings & Stylings
Seedings & Giftings
Food, beverage
& HOSPITALITY
STRATEGY
Concept Research & Development Creative & Visual ID Direction
Int. Design & Architecture
Menu Development
Guest Experience & Journey Mapping
Uniform & Tableware Direction
Music & Ambience Direction
Market Understanding & Profiling
EXECUTION
Operational & Commercial Reviewing
Staffing & Operations Management Partnerships & Sponsorships
WHY YOU SHOULD 'MJOY?
Our strength comes from building, curating, creating & supporting dozens of staple brands in Turkey, reaching the right target in every case by understanding the brand’s DNA perfectly.
We value data as much as we value experience, so every project we curate is based on benchmarkable outcomes & expectancies: EMV, exposure, reach, turnover, ROI... we report it.
From A lister celebrities to loyal luxury customers (VIC’s), socialites to tiktok influencers, IT girls/boys to stylists, our guestlists cover all the right people you need to connect with your community.
After hosting & entertaining hundereds of thousands of guests in Nightlife & Events, we have expertised in the art of experience design & flow.
Our experience varies from VIP birthdays to pop-up retail corners, spirit tastings to influencer marketing campaigns:
Every brand tells a different story, & we’re here to make it ‘mjoy - able for everyone involved.
